FAIL PROOF WAYS TO GET MORE STUDENTS IN YOUR SCHOOL

1.      SOCIAL MEDIA: Businesses, Politicians, Pastors, NGOs and the likes are actively riding on the wings of SOCIAL MEDIA MARKETING to get themselves seen or heard. As a matter of necessity, it is important that your school employs a SOCIAL MEDIA MANAGER as part of its staff or outsource this job to a reputable Marketing firm. Both the Young

and Old live online nowadays. Whether its Facebook, Twitter, Instagram, Whatsapp or Blog. Depending on the location you find yourself.

2.      BULK SMS – YES’ FLIERS - NO: There was a time when sharing fliers every summer holiday was the inn thing. Teachers and sometimes students move from house to house sharing fliers about WHO/WHAT their school is. Well, this is TWENTY SEVENTEEN! Aside the fact that fliers are expensive, people hardly look at them TWICE. Most times, they are dumped somewhere or the back used to write list of Items for market shopping. With Bulk SMS, you are not doing guess work. With 160 Characters, you can reach the right audience anytime you want.

3.      STRATEGIC PARTNERSHIP: Synergy is the key word in today’s business world. “GLO-CAF AWARDS”, “MTN-PROJECT FAME” “ORANGE AFRICAN CUP OF NATIONS” e.t.c around your environment, form partnership with Businesses that are reputable and embark on a project/event together. That will spread the name of your school faster than you can imagine.

4.      PICK A NICHE: UNION Bank, First Bank, UBA are all known for something… Financial Security. That’s why there is hardly any Nigerian above 50 that doesn’t have an account in one of these banks. Diamond, GTB and ACCESS bank have over the years proved to be a Youth Friendly Bank, so there is a tendency that most youths have an account there. Don’t allow your school be like every other school. Find a NICHE, an area of Specialization. Fact is schools that try to be JACK OF ALL hardly becomes Masters of Any. Let the society know your key strength and Blow it loud. Mode of Transporting Students, Music, Sciences, Sports, Skill Acquisition, Oratory Abilities, art… just areas that your school can choose to be famous for.

5.      CREATE A FAMILY: When your Staffs see themselves as a part of a family, they do more than just teach. They engage, they publicize also. As much as you are concerned with meeting the expectations of Parents, never neglect the Teaching and Non Teaching Staffs, Most times, they are the ones that determine the public perception of the school. A tattered looking or unhappy Staff is already a bad publicity for your School.